ASU x GoDaddy

ASU x GoDaddy marked the brand’s first-ever NIL campaign, built to show how Gen Z athletes are already thinking like entrepreneurs. We created a fast-paced, social-first video experience featuring three NIL-eligible athletes across football, women’s lacrosse, and women’s soccer—each using GoDaddy Airo to seamlessly build and grow their personal brands online.

I led the concept from pitch to production, ideating the creative, helping hire the production partner, and running point on set. I worked closely with the ECD and Art Director to lock final scripts, visual storyboards, voice talent, and creative direction—ensuring the work felt authentic to Gen Z, native to social, and unmistakably GoDaddy.

TLDR: First NIL for GoDaddy. 3 x 30s and 1 x 90s. Real athletes. Real hustle. Social-first storytelling built for Gen Z.