Full Production
ASU x GoDaddy
I helped lead GoDaddy’s first-ever NIL campaign featuring ASU, concepting and executing a fast-paced, Gen Z–centric social-first experience featuring three athletes across football, women’s lacrosse, and women’s soccer—showcasing how they use GoDaddy Airo to build their brands online.
Gen Z x Pinterest
At Pinterest, I wrote platform-native short-form content for a global audience of advertisers and creators, helping personally drive $10M+ in annual revenue through campaigns spanning paid social, email, web, and video.
Email | Website
Ideation | Video Scripting
BHM x UO
I led creative concept development and script writing for a social-first video campaign that expanded into a full experience, balancing cultural insight, brand voice, and audience connection.
