I worked on high-impact campaigns including high-impact blogs, the Gen Z Takeover newsletter as one of our first touchpoints in speaking directly to advertisers on this untapped demographic, and various social content supporting Pinterest Predicts ’22 + ‘24.

Email & newsletter work included:

• Direct Links (B2B): Revenue-driving email campaign that reached 100,000+ followers and supported $10M+ in annual advertiser revenue.

• Gen Z Takeover: Editorial-style newsletter that boosted click-through rates by 20% over the average. Read below.

• Pinterest Predicts ’23: Announcement and follow-up emails supporting Pinterest’s annual trends report, amplified across social to a global audience of 1M+ advertisers and creators.

• Always-on advertiser emails: Ongoing lifecycle and campaign emails reaching 1M+ global advertisers and creators across B2B touch points.

In close collaboration with designers, strategists, and localization teams, I helped ensure the work stayed culturally relevant, globally resonant, and fast-moving—because in social, agility is everything.

TLDR: Big ideas, sharp copy, real impact—fueling revenue, engagement, and culture across Pinterest’s biggest moments.