Video Scripting | Misc. Brands

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For these projects, I wrote and helped direct video content for diverse, high-impact campaigns that connected with both advertisers and creators worldwide.

One video highlights the Urban Outfitters’ Black History Month campaign, celebrating culture and community with authentic storytelling that resonated deeply with its audience.

The others supported two CVB/Tourism boards to 1) intrigue people to travel locally and 2) to help small businesses stay open during COVID—bringing empathy and urgency to the message in a way that felt genuine and impactful.

Each project involved close collaboration with designers, strategists, and localization teams to ensure the scripts were on-brand, clear, and tailored for the intended audiences. I crafted video scripts that balanced engaging storytelling with the unique voice of each brand while adapting to the platform—whether Instagram reels or longer YouTube videos.