Email, Social + Blog | Pinterest

At Pinterest, I wrote short-form copy for a global audience of over 1 million advertisers and creators, helping the company hit big goals and influence more than $10 million in annual revenue. I worked across emails, paid social, web, video scripts, and blogs for both B2C and B2B audiences on platforms like Facebook, X (Twitter), LinkedIn, and Reddit.

I’m sharing some of my favorite projects: the Direct Links B2B campaign that reached over 100,000 followers and drove revenue; the Gen Z Takeover newsletter that boosted click rates by 20% over the usual average; and social content I helped craft for Pinterest Predicts ’23, the company’s annual trends report.

I teamed up with designers, strategists, and localization leads to make sure the messaging landed just right with global audiences. And I always looked for ways to keep the content process smooth and fast — because in social media, staying flexible is key.