Content Strategy | Huddle House + More

Jul 9

Other Brands | Taco Bueno, Main Event, Novelis

This one’s all about comfort food, craveable visuals, and meeting busy families where they are. I led content strategy across multiple national brands—including Huddle House, Taco Bueno, Razzoo’s, and Main Event—building out social, paid, and email campaigns that felt fun, timely, and easy to engage with while still driving results.

For Huddle House, I concepted the “Morning, Noon, or Night” campaign to spotlight Family Meals To Go in a way that felt flexible, not forced. From messaging hierarchy to visuals, I partnered with designers to bring it to life across Facebook, Instagram, and inboxes—resulting in strong engagement and a clear connection to the brand’s convenience story. We also layered in user-generated content, like a cheeky OJ moment captured in-store, to keep things feeling real and relatable.

I not only crafted engaging video scripts but also creatively directed and strategized an entire B2C campaign for Novelis, guiding the concept from ideation through execution. This meant shaping the creative vision, aligning messaging across channels, and making sure every piece connected with the audience in an authentic and compelling way—including an in-person pitch with executive leadership.